The Second Annual Yale in Hollywood Festival of Film. Celebrate Yalies in Film with the second annual Yale in Hollywood Festival of Film. The films have been selected from many entries by Yalie filmmakers from Los Angeles to New Haven and around the world. Handled all PR and media, acquired sponsors and produced their after-party.

Yale Case Study

Step Up… If You Got What It Takes! Greatest hip hop dance battle! Get ready. Hotter than “You Got Served” and MTV’s Wade Robson Project. Helped Develop TV series, acquired sponsors and co-produced opening event.

Wreck Da Floor Case Study

The Wet Pool Party Series has become a Los Angeles summertime ritual for the past three years. This has created an excellent marketing opportunity for sponsors to reach the series audience and expose their brand to the 25-35 demographic. These events offer an unparalleled opportunity to showcase your products to a young, hip, crowd who annually flock to this exclusive environment where they can relax and be themselves, free from the chaos of the city. Handled all PR and Media Relations (prepared Deck and pitched it to possible sponsors).

WetLA Case Study

MARKETING AND PR OBJECTIVES:
Co-produced the WE/Adidas Collection launch, to get consumers hyped on the new store and on their new collaboration with Adidas as well as with the International distributors.

PROCESS THAT WE FOLLOWED:
-Acquired sponsors Stella Beer, Virgin Cola, Roaring Lion Energy Drink Vodoo Rum and Vodka, who did the whole bar
-Organized Décor-fish bowl, lighting, stage for band, graffiti artist
-Organized Bar Virgin cola did two bars one inside and one outside along with the Caterer
-Organized Photographer and Media Guest List
-Helped organize media coverage
-Organized entertainment Reggae Band
-Handled VIP and Media at the after party, which was at Nacional
-Handed out and organized gift bags
-Followed up with the Media after the event

RESULTS:
The store was at capacity and there was an impressive media turn out.
The after party was also at capacity with several 100 trying to get in, there was great media coverage and as a result we were able to secure product placement for WE with an ad value of close to 80,000.

CLIENT FEEDBACK:
Operation PR is without a doubt the most productive PR Company that we have ever worked with. They came in and worked within our time frame and budget to produce one of the best parties we have had to date.

WE/Adidas Case Study

The Carnevale is dedicated to giving Venice area artists and performers a chance to have a more public forum for their work and giving Venice area residents a chance to celebrate the history and tradition of their unique neighborhood. Handled all PR and Media (we created and developed all of their promotional materials, press kit, etc.)

Carnevale Case Study

MARKETING AND PR OBJECTIVES:
1) Head of PR/Marketing for the Independent film Helix Loaded, Snow Flake Pictures that premiered at the Chinese Grauman Theater.
2) Produced the Premier at the Chinese Grauman Theater and After Party at the Forbidden City

PROCESS THAT WE FOLLOWED:
PUBLIC RELATIONS FOR THE PREMIER AT THE CHIESE MANN THEATRE:
We met and put together a PR Plan with our Client, filmed and prepared the EPK and created a press kit and mailed them Nationwide.
- Coordinated interviews with Radio Stations and News Media, including College Radio and College Newspapers
- Had our street teams distribute promotional materials
- Held private screenings for the media
- Organized the Guest List and Media Guest list
- Produced the red carpet
- Followed up with Media after the event
- Collected Media Clippings for the Client

PRESS RELEASES AND MEDIA ALERTS:
Press Release: Romar Entertainment Secures Major Screens Nationwide for The Helix….. Loaded we used the PR Web and our database of media contacts.
Press Release: The Helix…. Loaded First Truly Independent Film to Premiere at the Grauman’s Chinese Theater. We used the PR Web and our database of media contacts.
Press Release: The Helix…. Loaded Hollywood History in theMaking. We used the PR Web and our databas of media contacts.  Media Alert: Followed up with a phone call and an email, to all media prior to the event.

PRODUCTION FOR THE PREMIER:
Handled all aspects of the production such as, organizing the location, interns, setting up VIP area, hiring entertainment, acquiring sponsors, running the night of the event, etc.

SPONSORS:
Handled Sponsorship Campaign: acquired sponsors: Miller Lite Beer, Monster Energy Drink, and Everglo.

NIGHT OF THE PREMIER:
- Handled Press Check In at the Chinese Graumen Theater
- Organized limo’s, media and the red carpet
- Dealt with seating in the theater
- Organized security
- Organized sponsors Miller, Monster, Everglo
- Ran Press and VIP Check-In
- Organized Talent Break down of event
- Took care of VIP guests

HELPED TO ORGANIZE ENTERTAINMENT:
- Bands Miles Mosley, Magician and Fire Throwers
- Fashion Show
- Magician
- Band outside
- Band inside
- DJ outside
- Rapper inside
- DJ inside
- Artisit/Painter outside
- Ran the Fashion show, Nude by Vered Fashions
- Organized DVD looping of Sponsor’s logos and the movie on the TV Screens
- Organized Interns 20
- Set up Posters, T-Shirt Sales

RESULTS:
We had a good media turn out on the red carpet and at the Premier. The Club was at capacity, and the sponsors were thrilled. The theater was at capacity and the website was flooded with fan mail. We built awareness in the media and with fans across the US and brought interest to potential buyers.

CLIENT FEEDBACK:
We will never go with any other PR company again. Operation PR came on board late in the game and accomplished more than we ever thought possible. We were extremely impressed with their ideas and their follow-through. They are a full service company that we would recommend to anyone! Thank you team Operation PR.

The Helix… Loaded Case Study

It all started one hot summer day in Amman, Jordan, a skater landed a sick trick in front of his crew… ‘that trick was sour, man’… not too much is sweet in the war plagued Middle East, but that doesn’t stop life, and life is better than sweet… it’s SOUR.
In essence, ‘Sour’ is a film about doing the things you love with people you’re not supposed to like. We are handling worldwide press, acquiring sponsors for their upcoming movie projects and dealing with Festival placements, as well as Marketing/Branding/Promotions.

Sour Case Study

Six Shooter LA’s Stylist Ball presents Skins and Shades with YOUR RESCUE RANGERS in a special Rock and Roll Fashion Thing…@ Cinespace Cinema Restaurant Lounge. Co-produced the Skins and Shades fashion show, handled all of the press and acquired sponsorship.

Rock the Bells Case Study

Open Road Films Presents a Premier Party that will, “Rock Your Bells” at the Tribeca Film Festival in NY. Co-produced the Rock the Bells an Open Road Film party for the Tribeca film festival.

Rock the Bells Case Study

In an age where the radio is dominated by predictability and the current trend of homogenized rock, the Opium Symphony is unafraid to offer rock music transcending the times. We acquired sponsors for their “You Don’t Deserve My Vote” tour, handled worldwide press, created and developed all of their promotional materials, press kit, etc.

Marketing/Branding/Promotions for their tour.

Opium Symphony Case Study